How a Brooklyn swim founder launched a 4-piece line with 3 sample iterations and zero fit-correction reorders
Swim is the most fit-critical category. 1 in 3 indie swim brands has a sizing-correction reorder in Year 1. Here's how our Brooklyn founder avoided it.
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A Brooklyn-based swim founder who refused to ship a bad fit
Ex-Solid & Striped pattern-maker turned founder. Knew swim fit better than most factory engineers. Refused to ship Drop 1 with anything less than 3 sample iterations.
Most first-time swim brands ship Drop 1 after 1 fit sample. 30-40% have a sizing-correction reorder within 6 months — that's £30-80k of lost money on remakes.
Why 3 fit iterations matter for swim
"In swim, you don't get a second chance with the customer. A bad-fit one-piece is returned and reviewed badly. Fabrickly was the only factory that built 3 iterations into the project from Day 1."
0 fit-correction reorders. £60k saved vs industry norm.
Drop 1 sold through with 4.7-star average review, 1.2% size-related return rate (industry average: 8-15%). Reorder placed at 350 units per style.
Industry norm: 30-40% of first-time swim brands have a sizing-correction reorder, costing £30-80k. Ours: zero. The 3-iteration investment paid for itself many times over.
See Swim Manufacturer →Why this brand succeeded
Swim brand? Don't skip fit iterations.
Bonded seams. Lined gussets. 3 sample iterations included on Custom tier.
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