CASE STUDY · ACTIVEWEAR · LONDON

How a Hackney activewear founder scaled from £15k to £400k revenue in 14 months

Started with 1 legging style + 50 units. Built a 4-piece compression set, ran £400k revenue, hired 2 employees. The Fabrickly-supplied technical foundation made it possible.

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£400k
Revenue (14 mo)
4
Permanent styles
2
Hires
3-wk
Reorder lead
THE BRAND

A Hackney studio. One legging. £2,000 in savings.

A personal trainer turned founder with £2,000 savings and a clear vision for compression leggings that "actually worked for squat-heavy training."

Came to us with sketches + competitor reference. We built her first tech pack (Pro tier, £549), then placed a 50-unit first run. The leggings sold out in 11 days from her email list.

WHAT WE DID

From 1 style to 4-piece collection in 14 months

Step 1

Month 1: Tech pack + 50 units

Pro-tier tech pack. First run: 50 leggings. Sold in 11 days.

Step 2

Months 2–3: Reorder + sports bra

200 leggings + 100 sports bras. New tech pack (sports bra). Sold in 3 weeks.

Step 3

Months 4–9: Compression top + shorts

Added 2 more styles. 4-piece compression set. Sold £180k revenue over 6 months.

Step 4

Months 10–14: Scale + hire

£400k revenue cumulative. Hired marketing + ops. Quarterly reorders 500-800 units per style.

WHAT THE FOUNDER SAID
"I started with £2,000 and one legging. The fact that Fabrickly accepted a 50-unit first order is the only reason this brand exists. Most factories laughed me off."
— Founder, Hackney activewear
THE OUTCOME

£400k revenue. 2 hires. Same factory. Same tech designer.

£400k cumulative revenue in 14 months. Now profitable, 2 hires (marketing + ops), running 3-week reorder cycles on best-sellers.

Same Fabrickly PM since Month 1. Same Dhaka activewear line. The continuity is the moat — competitor brands using different factories per drop have visibly inconsistent fit.

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WHAT WORKED

Why this brand succeeded

Started small. Validated. Scaled.

50-unit first run. Validated in 11 days. Reorder placed before sample stress kicked in.

Same factory across 14 months

Fit-block library is shared knowledge. Every reorder fits the same. Customer trust compounds.

Compression + gusset detail spec'd upfront

Pro-tier tech pack avoided the cheap-activewear-fits-badly trap. The product is better than her £80-£120 competitors.

Activewear founder with savings to invest?

50-piece MOQ. Pro-tier tech pack. Same Fabrickly team supporting your growth.

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